MARKETING POLICY, MARKETING SYSTEMS AND SUBJECTIVE WELL-BEING

Subjective Well-Being and Policy

This paper analyses whether the aggregation of individual happiness scores to a National Happiness Index can still be trusted once governments have proclaimed their main objective to be the pursuit—or even maximization— of this National Happiness Index. The answer to this investigation is clear-cut: as soon as the National Happiness Index has become a policy goal, it can no longer be trusted to...

Measurement and Public Policy Uses of Subjective Well-Being

Over the centuries happiness, or more broadly, well-being has been subject o f unremitting debate. Recently, measures of so-called subjective well-being (SWB; e.g. self-reported happiness) have gained prominence and are receiving increasing attention from scientists, policy makers and the public alike. A consensus appears to be emerging that people’s self­ assessment of how well life is going c...

Food Marketing Policy Center

Food Marketing Policy Center

Food Marketing Policy Center

The ready-to-eat cereal industry is characterized by high concentration, high price-cost margins, large advertising to sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense non-price competition. This paper empirically examines this...